Whether you are an entrepreneur of a larger or smaller company, various marketing strategies can lead you to a successful online business .
For example, you can be the first on Google for various searches related to your offer. Or you can have an impressive targeted social media campaign.
Internet marketing is a fairly broad term that encompasses a range of marketing tactics and strategies.
We highlight 16 ways to promote your business online that can help you draw attention to your offering, increase traffic to your site, and sell your products and services.
the businessman extends his hand
- Create a blog and regularly publish high quality content.
If your business doesn’t have a blog, you may want to reconsider this option – merchants who regularly publish articles on their blog, according to some research , get a 67% higher advantage than those who don’t blog.
One of the most important ways you can promote your business online is to create a blog where you will regularly publish high quality content. This is definitely a very long-term strategy and will not become profitable overnight, but every entrepreneur must understand the importance of accepting this method of internet marketing.
A blog can help you reach more people and prove yourself professional in a particular field of business. You need to be persistent and able to encourage the audience to be more engaged, whether it is sharing your text or commenting on social networks. This way you will establish two-way communication with your audience and you will know what they think about the quality of your products and the way of doing business.
Building a blog in any area of business not only helps to increase the audience, but also influences the creation of authority, which will attract the attention of consumers, media and business owners.
- Keeping a LinkedIn profile.
LinkedIn is a social network for business people who want to stay in touch with other people in their field of business in order to continue to achieve greater success . As many as 80% of all LinkedIn users state that running a business profile on social media is the key to career success.
Keeping a LinkedIn profile can improve your business by helping your members learn more about the products or services you offer, as well as how you do business.
Successfully managing a LinkedIn profile means taking a more active role in writing and sharing content for your brand, which will lead to more potential customers. The impact of employees who share content is huge. Consult with colleagues and ask them what content would be worth sharing on LinkedIn.
It is important to regularly update your profile, which gives you the opportunity to meet new members and create connections.
Google search engine
- Advertising on Facebook.
Almost all social network retailers (96%) consider advertising on Facebook the most effective option for advertising on social networks, according to the eMarketer research.
You don’t have to be an expert to start advertising on Facebook. You can create your company’s Facebook page yourself so that people can find out about your products / services and follow you online, where you will upload useful information or photos, as well as interesting videos that you can make yourself.
Combine ad formats to understand which types of ads most encourage your audience to like and share your online posts.
- Use Instagram.
Entrepreneurs engaged in online commerce can take advantage of Instagram to present their products or services they offer. I can do this through photos, videos or instagram stories. Building a visual identity on Instagram can significantly contribute to improving the purchase of your products online.
If you are not engaged in e-commerce, it does not mean that the Instagram network is not an adequate advertisement for your company! On the contrary, Instagram is also an amazing place for companies that develop brand awareness and connect with new audiences.
- Create useful video tutorials on YouTube.
Want to reach a large audience? Start creating videos for YouTube.
Before devising a plan for your videos, first answer the question “Who is my audience?” Knowing the audience will significantly influence your decisions about each subsequent video.
Make sure you provide useful information to your audience to make your videos meaningful and valuable. Make a high-quality and convincing video in which you will present the topic extensively.
As with any marketing strategy, it takes time and perseverance to increase the audience on your YouTube channel.
- Develop a relationship with your customers through email marketing.
Email marketing is an important part of the strategy that every business owner should pursue, but it is not an easy task. To succeed in email marketing, you need to provide free information such as free reports or e-books from your area of business . Email messages can be easily forwarded to others, so subscribers on your list can send one of your marketing messages to a friend or family member if they spot something that interests them. This can lead to more subscriptions, more clicks and higher sales.
Colleagues at work
- Share useful information on forums.
Forums are sites where people of similar interest can express their opinions and comments, ask questions or answer questions.
Be active on the forums by writing an answer that will be a continuation of the previous discussion or ask a question, comment, new news or idea.
Many people have the wrong strategy for forums, such as sending spam links or spam , which is why they quickly give up the forum. If you are serious about internet marketing your business , when you find a forum in your area of business, join the conversations and try to provide valuable information to others.
Professional behavior on the forum is very important for creating your authority. First and foremost, be helpful to others.
- Offer customers a free product or service.
People will accept something for free rather than pay for it. So why not provide a free service or product to your customers? You can offer them a free 15-minute consultation or give away a specific product.
Whatever you offer, make sure you get personal customer information so you can get in touch with them later. When you give a product or service as a gift, people feel that they owe you something, which will encourage them to repay you by buying your product.
- Use the Google My Business app
Every day, millions of people search Google for companies like yours. Make your business profile stand out and turn those searches into your customers with Google My Business.
The Google My Business app gives you more than just entering business information into a list. A profile allows you to easily connect with customers on Google search and Google Maps. Through this app, you can upload photos, create enticing offers, and share what makes your business unique so that customers can choose you every time.
- SEO Website Optimization.
SEO site optimization is a set of methods and strategies used to increase visibility and better position on search engines .
The goal of SEO site optimization is to better position your site on Google for the desired keyword. An adequately optimized site will give you higher site traffic , which will directly affect the increase in sales .
SEO Optimization Tips : Find out what users want and write content that is targeted to your audience, but try to be better than the content of competitors; Make sure your site loads quickly on your computer and mobile device; You can update older posts and enrich them with new content; Use keywords in posts; Post content on social media; Post internal and external links to posts.
Over time, you’ll notice that site visibility and conversions increase based on your hard work.
When your site is highly ranked in the search engine, users will find you more easily.
- Participate in sponsoring a prize or competition.
Find a company or employer in your area of business with whom you can sponsor a particular award or competition. Use platforms like LinkedIn or Facebook to connect with others and find a company of like-minded or professional people who are willing to sponsor an award or gift with you.
The point is to highlight the value of your company to the public.
- Give a speech at a professional conference or webinar.
If you are an authority in your field, why not give a speech at a professional conference or webinar ? Of course, TED talks would be the first proposal for professional conferences, but you could speak at a number of other types of conferences or even webinars that are quite common on the Internet.
When it comes to online marketing, webinars are one of the most powerful strategies for selling almost anything. The larger the audience, the more likely you are to be able to sell your products or services. Speaking in front of a large audience would allow you to gain more potential customers and build authority in your area of business.
- Publish important news in the newspaper.
Every time your company does something new worth publishing, don’t hesitate to let the public know. Newspaper publication will help increase the visibility of your business and encourage readers to contact you or visit your site for more information.
- Create a unique email signature.
One of the easiest ways you can promote your online business is to use a unique email signature . Post your links and any acknowledgments your company has received directly in your email signature. This helps you promote your business to people you have daily contact with.
You should also include social media links in your email signature , as well as all relevant marketing links for your company , such as digital brochures. Also quote one phrase about your company and its mission .
Completing a business email with a signature is not just a formality. It helps in communication, establishing the image of your brand and creating a good impression.
- Apply rule 80-20.
The Pareto rule 80/20 implies that about 80% of the results achieved come from 20% of the effort . Basically, only a small part of what we do actually gives results. This rule applied to sales would mean that 20% of customers are responsible for as much as 80% of earnings.
If you can identify which customers generate the most revenue for your business, you can increase sales by sending them additional offers and discounts for other services and products. You can also direct internet marketing to these clients.
- Post content on Pinterest, Flickr, Tumblr and Instagram.
There are a number of popular social networks where you can post photos and videos to increase the number of visitors . Use relevant hashtags and descriptions to properly categorize what you post and keep track of others in your business.
This is not a strategy that will immediately boost business. You need to be passionate and diligent in what you do, to see the results of your work over time. Be sure to comment, like and engage with other people’s posts as much as possible in order to progress from the very beginning.