When it officially appeared in October 2010, many thought Windows Phone was a desperate attempt by Microsoft to get involved in the battle for the mobile platform market. At that point, Android and iOS laid the foundations of their current dominance of this world, so it was assumed that WP would be another in a series of failures produced by Microsoft. It was difficult at first, but through cooperation with Nokia, and later with the takeover of the Finnish manufacturer, the situation changed. Once the fifth platform by market share, Windows Phone now ranks third with a steady upward trend. Reputable magazine Forbes has predicted that Windows Phone will overtake Apple’s iOS in three years and thus take second place, just behind the leading Android OS. So, enjoying the clash of Windows Phone vs iOS is yet to come.
Windows Phone vs iOS – Reasons for WP Success
The main reason why Windows Phone could threaten iOS is the future integration between Windows 8.1 and Windows Phone 8.1 platforms, which will result in virtually identical OS, which will find its place on a large number of devices, including smartphones and tablets. So, something similar to what Apple did years ago. If we add more integration with Office 365 and Xbox, things become even clearer. That means more attraction for business and people who love entertainment. The chronic lack of quality applications for this OS is slowly becoming a thing of the past, because almost all leading applications have their own versions for Microsoft’s mobile platform as well.
An additional reason for optimism is that the number of Windows Phone users is increasing day by day. In some parts of the world, such as South America and India, Windows Phone devices are the most dominant. At the same time, sales of Nokia Lumia devices increased by as much as 366% in the United States alone! Nokia is also the largest manufacturer of WP devices (as much as 90%), but it is expected that in addition to HTC, Samsung and ZTE will also offer their Windows Phone models.